Project Summary
Mahalo Moolah was a fully branded employee rewards program designed to boost engagement and celebrate performance. I led the creative strategy and execution, launching a multi-touchpoint system that transformed recognition into an interactive, high-energy experience.

The Challenge
Employee recognition existed — but it lacked visibility, excitement, and structure.
The goal was to create a program that:

• Increased participation

• Felt aspirational, not transactional

• Simplified nomination and redemption

• Delivered a cohesive brand experience across print and digital

The challenge: design a system robust enough to house 60 reward items and experiences — while keeping it intuitive, engaging, and visually compelling.

My Role
Creative lead from concept to rollout:

• Developed program name and visual identity

• Collaborated cross-functionally to source and curate 60 rewards

• Designed all print and digital touchpoints

• Managed print production and implementation

The Approach
Built a bold, cohesive visual system around the Mahalo Moolah theme — blending playful currency-inspired graphics with polished brand elements.
Key deliverables:

• 36-page rewards catalog designed for clarity, hierarchy, and excitement

• Custom branded “Mahalo Moolah” cash to gamify participation

• Peer Nomination + order forms for seamless usability

• On-site signage to drive awareness

• Dedicated webpage for program access

• Interactive digital flipbook version of the catalog

• Peer Recognition Certificates

The design system ensured consistency across every touchpoint — from printed currency to digital interfaces.

The Solution
A fully immersive recognition program that felt less like HR paperwork — and more like a branded campaign.
The final rollout created a tangible, interactive ecosystem that made earning and redeeming rewards engaging and memorable.

Results & Impact

• Strong employee participation and repeat engagement

• Increased visibility of recognition initiatives

• Positive leadership feedback

• A scalable, repeatable framework for future program cycles